Work

Big Data Analytics for Real-Time Marketing: Opportunities and Challenges

Year: 2024

Type: article

Source: Human computer interaction.

DOI: 10.62802/0tybm167

Author: Defne Besiri

Language: English

Topic: Big Data and Business Intelligence

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405807307

FWCI: 0.479

Cites: 8

Cited by: 1

Related to: 10