Year: 2024
Type: article
Abstract: Mobile banking has become a crucial service in the modern era, enhancing customer satisfaction and convenience. The adoption of internet banking has significantly impacted financial services, making mobile banking an electronic option. With the rise of smartphone usage, mobile banking offers a more accessible and cost-effective alternative to traditional banking methods. This paper investigates the youth's attitude towards innovations in the banking sector, focusing on the adoption of latest technology.The banking industry is crucial for economic growth, and digital banking has become the fastest-growing financial channel. Mobile banking has developed due to the rapid use of smartphones and banking apps, allowing customers to access various banking services,including checking account balances, transferring funds&paying bills. This study examines the main factors attracting young people to online banking and the barriers they face in adopting mobile banking in the Medchal region.
Institution: Jawaharlal Nehru Technological University, Hyderabad
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4405808031