Year: 2024
Type: article
Abstract: : This article examines the intersection of culture, gender, fashion, and storytelling through an investigation of the Dendezeiro brand and its collection 'For Those Who Believe in Freedom.' Founded by Hisan Silva and Pedro Batalha, Dendezeiro stands out for its inclusive and representative approach to fashion, promoting diversity and individual freedom. Through intelligent modeling and a gender-neutral aesthetic, the brand seeks to transcend conventional industry standards, providing a platform for real people's empowerment. This analysis explores how Dendezeiro incorporates Brazilian cultural elements into its creations, challenges gender norms, and uses storytelling to promote freedom and inclusion. Additionally, the collaboration between Dendezeiro and Vult in creating inclusive capelos models is highlighted, exemplifying the brand's commitment to representation and diversity. In the context of contemporary fashion, Dendezeiro emerges as an inspiring example of how fashion can be a tool for expression and resistance, promoting freedom and celebrating cultural and gender diversity.
Author: Marcos Daniel da Silva Oliveria
Institution: Instituto Federal do Rio Grande do Norte
Language: English
Subfield: Museology
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4405811765