Research on User Experience to Market Profitability: A Multidimensional Analysis of the Success of “Honor of Kings”
Year: 2024
Type: article
Abstract: "Honor of Kings," developed and operated by Tencent's TIMI Studio Group, is an extremely popular MOBA mobile game accessible on both Android and iOS platforms. Officially launched on November 26, 2015, the game centers around competitive PvP gameplay and offers various modes such as 1v1, 3v3, and 5v5. Players can participate in ranked matches and PvE challenges when certain conditions are met. On June 24, 2024, the international version was released to overseas markets, and by July 10, 2024, the game had surpassed 50 million registered users globally. This paper delves into the multifaceted reasons for its success by examining game psychology, human-computer interaction, cultural localization, and social engagement. By utilizing player data, game design analysis, and economic performance metrics, the study reveals how the game’s accessibility, cultural integration, and sophisticated interaction design contribute to its widespread appeal and commercial success. The research concludes that Honor of Kings effectively harnesses psychological and cultural elements to enhance user experience, resulting in significant market profitability.
Author: Bingshun Yang
Institution: Xiamen University Malaysia
Language: English
Topic: Digital Games and Media
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4405817681