NVIDIA's Market Strategy and Innovation: The Fusion of Technological Leadership and Brand Building
Year: 2024
Type: article
Abstract: With the rapid development of artificial intelligence (AI) and digital currencies, the global demand for computing power has surged sharply, creating an urgent need for advanced technological solutions. Graphics processing units (GPUs), as a key measure of a company's computing capability, present unprecedented opportunities for manufacturers to innovate and expand their market reach. However, these opportunities are accompanied by significant challenges, including intense competition and the need for continuous technological advancement. In this rapidly evolving landscape, standing out has become a pressing issue for manufacturers striving for success. This article focuses on NVIDIA, a leader in the GPU industry, analyzing its innovative strategies, effective marketing methods, and strategic partnerships. By examining how NVIDIA navigates the complexities of the competitive GPU market, the article explores the company's approach to maintaining its leading position while addressing various challenges and seizing new opportunities. Ultimately, this analysis sheds light on the essential factors that contribute to NVIDIA's sustained success in a dynamic technological environment.
Author: Yifan Song
Institution: Xi'an Jiaotong University
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4405818546