Work

The capacity of the halal brand logo to fortify the brand commitment of Muslim travellers

Year: 2024

Type: article

Study design: Observational Study

Source: Journal of Islamic marketing

DOI: 10.1108/jima-10-2023-0325

Authors: Ali Mursid, Yanti Pujiastuti, Rinwantin Rinwantin, Radna Andi Wibowo

Institutions: Universitas BPD, National Yunlin University of Science and Technology

Language: English

Topic: Halal products and consumer behavior

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405822325

FWCI: 2.189

Cites: 97

Cited by: 3

Related to: 10