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Penerapan Metode Requirement Engineering dalam Pengembangan Website E-Commerce sebagai Media Promosi dan Pemasaran pada Kelompok UMKM Tenun Ikat

Year: 2024

Type: article

Abstract: The utilization of digital marketing platforms, particularly E-Commerce, aims to support SMEs in engaging directly with consumers online, increasing sales conversion rates, reducing marketing costs, providing real-time customer service, and enhancing product competitiveness. E-Commerce enables businesses to reach broader markets without geographical limitations, whether locally, nationally, or internationally. Adopting this technology is a strategic step for business sustainability, as enterprises that do not leverage E-Commerce risk losing their competitive edge. Economic developments driven by technological innovation have significantly influenced business strategies, including those of the Tenun Ikat Mbola So SME group. Through the implementation of an E-Commerce application as a digital marketing platform, this SME can expand its market reach, reduce reliance on traditional marketing methods, and optimize marketing and promotional cost efficiency.

Source: Jurnal Indonesia Manajemen Informatika dan Komunikasi

DOI: 10.35870/jimik.v6i1.1195

Authors: Nunsio Handrian Meylano, Yanter Wilve Baly Woda, Dimas Pangestu Mukin, Frederico Lino Pereira, Destiana Evarista Theresia

Institution: Universitas Nusa Nipa Maumere

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDGs: Industry, innovation and infrastructure, Decent work and economic growth

Open Access status: diamond

OpenAlex ID: W4405831778

FWCI: 0.874

Cites:

Cited by: 1

Related to: 10