Pricing Decision of E-Commerce Supply Chain with Reference Price Effect and Consumer Platform Preference
Year: 2024
Type: conference-paper
Authors: Yaoyu Li, Jinyuan Liu, Lan Yu, Jiawu Peng, Xiaofan Guo
Language: English
Subfield: Management Information Systems
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4405844988
