Market development trend and marketing strategy analysis of rehabilitation medical devices based on biomechanical principles
Year: 2024
Type: article
Abstract: Based on the principle of biomechanics, this study analyzes in-depth the development trend and marketing strategy of the rehabilitation medical device market. It is found that the market is characterized by expanding scale, product diversification and intensifying competition, driven by policy support, market demand and technological innovation, but still facing constraints such as market competition, insufficient investment in research and development and shortage of talents. Marketing strategies such as product innovation, reasonable pricing, channel expansion and brand promotion are proposed, and the effectiveness of the strategies is verified with case studies. In order to promote the healthy development of the industry, it is suggested to increase policy support, upgrade the industrial chain, cultivate professional talents and strengthen international cooperation.
DOI: 10.62617/mcb866
Authors: Yan Zhou, Li Wang
Institutions: Xi'an International Studies University, Xijing University
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4405853694