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Overcoming legitimacy challenges of novel HRM practices during internationalization: The case of two food-delivery platforms

Year: 2024

Type: article

Abstract: Food-delivery platforms seemingly confound the organizational logic that firms, upon internationalization, must gain legitimacy. We contribute to the literature on HRM in multinational enterprises by studying how Deliveroo and Uber Eats expanded into Australia and the Netherlands. Using an organizational legitimacy lens, we trace how these platforms navigate the legitimacy challenges arising from their business models based on ‘HRM without employment’. Our longitudinal time-sensitive qualitative case study design reveals how the platforms dynamically reconfigure their HRM activities and shadowbox with regulators. Rather than pursuing outright legitimacy, they seek to ‘buy time’, to establish local footprints, and, where possible, institutionally innovate.

Source: Journal of World Business

DOI: 10.1016/j.jwb.2024.101611

Authors: Alex Veen, Jeroen Meijerink, Tom Barratt, Anne Keegan, Caleb Goods

Institutions: The University of Sydney, University of Twente, The University of Western Australia, University College Dublin

Language: English

Topic: International Business and FDI

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Decent work and economic growth, Peace, justice, and strong institutions

Open Access status: hybrid

Estimated APC paid: $4,290