Interactive business card prototype: promoting brands with augmented reality on social networks
Year: 2024
Type: article
Abstract: This project aims to develop prototypes of interactive cards using augmented reality (AR) to support SMEs and microenterprises in promoting and disseminating their products, goods, or services on social media. These interactive cards will offer an immersive and personalized experience, incorporating elements such as 2D and 3D objects, videos, images, sound, animations, and direct links to social media and websites, as well as other features like location and action buttons. With these capabilities, the project seeks to enhance brand visibility and reach in the digital environment, providing companies with an innovative and effective tool for their marketing strategy.
Institution: Universidad Tecnológica de Tehuacán
Language: English
Subfield: Computer Vision and Pattern Recognition
Field: Computer Science
Domain: Physical Sciences
Open Access status: diamond
OpenAlex ID: W4405863392