Year: 2024
Type: article
Abstract: In the competitive landscape of startups, achieving product-market fit is essential for survival and growth. This article introduces an expanded framework called “Product-Content-Market Fit” (PCMF), which integrates content strategy into the Minimum Viable Product (MVP) development process. Through case studies and existing literature, this study illustrates how strategic content creation aligns with customer needs and market demands, enhancing the effectiveness of MVPs. The research emphasizes the importance of a content strategy in the early stages of product development and its impact on market engagement and product validation.
Author: Cigdem Oztabak
Institution: Giresun University
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4405871273