Work

The Role of Entrepreneurial Mindset in Driving Investment in Self-development Through Online Course

Year: 2024

Type: article

Abstract: This study investigates the impact of the entrepreneurial mindset on purchasing behavior, specifically focusing on investing people for online self-development courses. Using logistic regression analysis, the study examines how different entrepreneurial traits impact consumers' decisions to invest in self-development. Key findings show a significant positive correlation between execution-oriented traits and the likelihood of purchasing self-development courses. These results offer valuable insights for marketers and entrepreneurs in the e-learning industry.

Source: AGORA INTERNATIONAL JOURNAL OF ECONOMICAL SCIENCES

DOI: 10.15837/aijes.v18i2.6943

Authors: Serhat Demir, Ayse Kilic

Institution: VIZJA University

Language: English

Topic: Entrepreneurship Studies and Influences

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: diamond

OpenAlex ID: W4405874529

FWCI: 0.453

Cites: 6

Cited by: 1

Related to: 10