MSME Product Marketing Strategy Through the Implementation of Digital Marketing in Ancolmekar Village
Year: 2024
Type: article
Abstract: This research aims to assess the influence of digital marketing on UMKM product sales and is analyzed by comparing UMKM that use digital marketing as a means of promotion and sales with UMKM that do not use this strategy. don't use it. Apart from that, this research also examines the implementation of digital marketing strategies in Ancolmekar Village. This research uses a qualitative descriptive method, with data collected through interviews, observation and documentation. Research findings reveal that digital marketing has a positive impact on sales and profits of UMKM. Various digital strategy methods that are successful in promoting products" or "Efficient online marketing that successfully achieves targets, such as the use of social media and developing logos or labels, also provide benefits for UMKM entrepreneurs.
Authors: Arif Firmansyah, Shifa Lestari, Hayatun Hayatun, Intan Puspitasari, Delia Nur Ramdaniah, Viana Lifianty Putri, Putri Welis Hastian, Ikhsan Ali Sutarya, Wildan Abdul Kholik, Muhammad Mufid Muhaedi, Muhammad Yuda Hasan
Institution: Universitas Islam Nusantara
Language: English
Subfield: Demography
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4405893656