Year: 2024
Type: article
Abstract: The rapid expansion of the digital healthcare industry, driven by advancements in artificial intelligence (AI) and mobile technology, has transformed traditional approaches to fitness and health management.This study examines the business model of BodyCodi, a pioneering platform that integrates cloud-based solutions, AI-powered dietary management, and operational tools to digitalize fitness center management.Using the Business Model Canvas framework, the study analyzes BodyCodi's customer segments, value propositions, revenue streams, and other key components.The study highlights how BodyCodi addresses inefficiencies in traditional fitness operations by leveraging innovative technology and strategic partnerships to enhance customer engagement and operational efficiency.Furthermore, the paper explores the implications of BodyCodi's approach in the broader context of digital healthcare and provides strategic recommendations for integrating wearable devices to deliver personalized health solutions.This study contributes to understanding how digital platforms can drive innovation in healthcare and proposes directions for future studies, including comparative analyses and empirical investigations into user experiences.
Authors: Hyeongtaek Cho, Joohee Han
Institution: Gachon University
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4405901214