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The Role of Business Intelligence in the Internationalization of Moroccan Companies in Sub-Saharan Africa

Year: 2024

Type: article

Abstract: Moroccan firms are increasingly showing interest in African markets. However, they face numerous challenges in accessing these markets. This article aims to underscore the critical role of business intelligence in the internationalization process of Moroccan companies in sub-Saharan Africa. Specifically, it examines the characteristics of business intelligence implementation in the region and proposes a series of measures to support companies in successfully executing their strategies in sub-Saharan African markets. Business intelligence is presented as a strategic lever capable of driving the international development of Moroccan companies in the region.

Source: International Journal of Financial Studies Economics and Management

DOI: 10.61549/ijfsem.v3i3.241

Authors: Amine Dafir, Meriem Alaoui

Institutions: University of Hassan II Casablanca, Sidi Mohamed Ben Abdellah University

Language: English

Topic: Competitive and Knowledge Intelligence

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: diamond

OpenAlex ID: W4405919757

FWCI:

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Related to: 10