Year: 2024
Type: book
Abstract: Managing creativity of employees In modern enterprises, creativity plays a very important role. Managers are currently looking for employees who are creative in the workplace as well as in private life. The term “creative individual” can be applied to people whose activities are considered creative. Such people find a way out of the situation much faster, show creative thinking, are first to take the initiative and are not afraid to publicly share their observations with other people. Nowadays, creativity is a very popular term used by the media, enterprises, universities and on the Internet. Creativity has also become the object of interest of many scientists, who conduct research in the field of finding and stimulating it. It is increasingly common to be creative in all aspects of life and to increase the level of creativity because creative people have the ease of assimilating new information, the ability to effectively solve private and workplace problems, and they are able to find innovative, original and useful solutions. The key to effective use of the creative potential of employees may be the creativity management process, which will be systemic, conscious and planned. In this way, the aspect of creativity will be systematized in enterprises, which will support the development of employees’ creativity and eliminate its barriers. The main problem that arises at this stage of consideration is the verification of whether enterprises manage creativity, how they do it, and whether they are aware of the importance of this process. Therefore, the creative sector, otherwise known as the creative industry, becomes crucial to research and analyze in this aspect, because by its nature it is created by entities recognized as creative. Employees of the creative sector should by definition show a high level of creativity, so it is reasonable to research the creative sector, especially in the context of creativity management, as well as creativity itself. Considering the above considerations, the main goal of the presented dissertation was to create a model of the process of managing the creativity of employees in the creative sector, which, through its systemic nature, will take into account: in terms of planning – methods of selecting creative individuals; in terms of organizing – ways to develop the creativity of individuals, creating structures and creative teams, leadership, empowerment; in the field of motivation – selection of appropriate tools and methods of motivating creative individuals; in the field of control – selection of methods and measures for assessing the effects of employee creativity management.
Author: Artur Łabuz
Institution: University of Szczecin
Language: Polish
Subfield: Experimental and Cognitive Psychology
Field: Psychology
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4405922616