Work

Escape From Passive Learning: Harnessing Gamified Digital Educational Escape Rooms for Immersive Marketing Education

Year: 2024

Type: article

Source: Journal of Marketing Education

DOI: 10.1177/02734753241306093

Authors: Purvi Shah, Nandini Ajit Gadekar, Steven S. Taylor

Institution: Worcester Polytechnic Institute

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W4405930857

FWCI: 4.458

Cites: 129

Cited by: 10

Related to: 10