New audiences’ theater attendance in China: the impacts of transmedia storytelling, fan economy and social media marketing
Year: 2024
Type: article
Study design: Observational Study
Source: Arts and the Market
Authors: Xi Chen, Mingda Zhao
Institution: Shanghai Normal University
Language: English
Subfield: Visual Arts and Performing Arts
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4405948074