Year: 2024
Type: article
Abstract: In recent years, the rapid development of Artificial Intelligence (AI) and e-commerce technologies has brought significant changes to business practices and consumer behavior. This study provides a bibliometric analysis of research on "Artificial Intelligence and E-commerce," offering a comprehensive overview of the field. The analysis includes co-author and author citation analysis, document and country citation analysis, institution citation analysis, and keyword analysis. The study focuses on areas like Business, Management, Economics, and Business Finance within the Web of Science database. As of May 18, 2024, 216 publications from 2002 to 2024 were analyzed. Of these, 33.79% originated from China, 18.27% from the USA, 11.42% from India, 5.94% from the UK, and 5.48% from Germany. The prominence of publications from these countries is linked to China’s economic growth, the USA’s technological infrastructure, and India’s role in software and IT, while the UK and Germany stand out due to their investments in technology and competitive economies.This study shows that publications on "Artificial Intelligence and E-commerce" are still limited, mainly due to the field’s emerging nature. While e-commerce has expanded with the internet, AI applications in this domain are relatively new. This research systematically summarizes existing literature and highlights key trends. The article offers a thorough analysis, contributing valuable insights for future research.
Source: DergiPark (Istanbul University)
Author: Koç, Havva
Institution: Okan University
Language: English
Subfield: Statistics, Probability and Uncertainty
Field: Decision Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W4405967906