Work

Intellectual Capital Model for Muslim-friendly Tourism and Hospitality Services: Qualitative Perspective

Year: 2024

Type: article

Abstract: The current study focuses on Muslim Friendly Tourism and Hospitality (MFTH) services, as these rising services offer new and exciting opportunities for recovering and enhancing economic growth in the tourism industry. Intellectual capital is a firm's resource that has been proven to assist in creating a competitive advantage. Thus, strategically managing intangible assets, such as intellectual capital, is vital to gain a competitive edge. The study's main objective is to explore the indicators of intellectual capital that the MFTH service providers should possess to ensure the firm's sustainability. In addition, a new intellectual capital model, which comprises human capital, structural capital, relational capital, and innovation capital, suitable for MFTH service providers is proposed. A qualitative approach was applied through face-to-face interviews to obtain an in-depth perspective of intellectual capital in MFTH services with the tourism authorities and the academics.

Source: Journal of Tourism Hospitality and Environment Management

DOI: 10.35631/jthem.937012

Authors: Amrizah Kamaluddin, Siti Syaqilah Hambali, Shukriah Sa’ad, Bima Cinintya Pratama, Maulida Nurul Innayah, Azmi Fitriati

Institutions: Universiti Teknologi MARA System, Universiti Teknologi MARA, Muhammadiyah University Purwokerto

Language: English

Topic: Intellectual Capital and Performance Analysis

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

Funder: Universiti Teknologi MARA

Awards: G5510476275, G6412760573