Year: 2024
Type: article
Abstract: As an industry known in a service provider sector, tourism is obligated to give their tourist the experience they want. The key factor that influences excellence tourism is a tour guide with knowledge and certification. This study examines how tour guide skill, knowledge, and attitude through intrapersonal and interpersonal servability influence tourist satisfaction in the Parama Iswari Exhibition. Descriptive qualitative with data triangulation and focus group discussion is used in the research method. Data is being employed by direct observation, interview, and document studies. The study found that tour guide’s intrapersonal and interpersonal servability performance in the Parama Iswari Exhibition positively affected tourist satisfaction, thus showing the competency of their skill, knowledge, and attitude.
Source: Journal of Rural Tourism
DOI: 10.70310/3dejvw90
Institution: Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4405976077