Year: 2024
Type: article
Abstract: This study explores what drives students to choose certain OTT platforms, focusing on factors like exclusive content, cost, user interface, and social influence. The findings aim to help OTT providers and marketers improve user experiences, refine strategies, and better cater to the student audience.
Authors: Sunny Paul -, Saurav Soni -, Pushpendra Singh Kushwah -, Nikky Bisen -
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
SDG: Quality education
Open Access status: hybrid
OpenAlex ID: W4405979734