Work

Real-Time Retail: Building a High-Performance Distributed Promotion System

Year: 2024
Type: article
Abstract: Edge computing architectures have recently allowed revolutionary ideas in retail technology, especially in the field of real-time promotion processing. To transform grocery store operations, this article proposes a novel implementation of a distributed promotion execution engine that elegantly combines cloud and edge computing. Using a case study of Albertsons' enterprise-wide deployment, this article shows how a hybrid architectural solution effectively solves the longstanding industry difficulty of unified promotion processing across physical and digital channels. The system maintains centralized cloud orchestration for offer management and distribution, while it uses edge computing concepts to process transactions closer to the point of sale. It is discovered that this distributed architecture offers constant sub-second performance in offer dissemination and processing across geographically scattered retail locations. Handling peak promotion periods and preserving system dependability, the implementation has shown continuous performance at the corporate level. This article adds important insights for the next implementations of distributed systems in mission-critical retail operations and helps to contribute to the increasing body of knowledge on useful applications of edge computing in retail environments
Language: English
Open Access status: hybrid
OpenAlex ID: W4405979819
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Cites: 1
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Related to: 10