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InsurTech Integration: Reshaping the Insurance Value Chain in the Digital Age

Year: 2024

Type: article

Abstract: To face the radical changes that characterized the competitive scenario over the last years, the insurance industry is turning to digital transformation, adapting innovative business models like those increasingly seen in other industries. The paper explores the impact of ongoing digitization that is greatly affecting the insurance industry and forcing radical change upon corporate culture, products and processes, customer relationships, and relations with the sector's various competitors. By addressing key research questions, the paper contributes to a nuanced understanding of the relationship between InsurTech start-ups and traditional insurers, the transformative effects of technology on the insurance value chain, and the evolving dynamics of customer relationships in the digital era.

Source: American Journal of Economics and Business Administration

DOI: 10.3844/ajebasp.2024.46.57

Authors: Andrea Jonathan Pagano, Antonella Cappiello, Emanuele Vannucci, Chiara D’Elia

Institutions: University of Pisa, Scuola Superiore Sant'Anna

Language: English

Topic: Digital Innovation in Industries

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Industry, innovation and infrastructure, Decent work and economic growth

Open Access status: diamond

Funder: European Commission