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Evaluasi Terhadap Program Franchise Studi Kasus Alfamart di Indonesia

Year: 2024

Type: article

Abstract: The evaluation of the Alfamart franchise program in Indonesia aims to analyze the effectiveness and sustainability of this business model. This research involves interviews with franchise owners as well as quantitative data analysis regarding the growth in the number of outlets. The results obtained show that by 2024, Alfamart will succeed in reaching more than 23,670 outlets, with a franchise strategy that has proven effective in expanding the distribution network. However, there are challenges that need to be overcome, such as improving marketing communications and cultural adaptation in new markets, so that long-term success can be guaranteed.

Source: JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME)

DOI: 10.54066/jrime-itb.v3i1.2836

Authors: Rosiyani Oktavia, Giantoro Pamungkas, Ela Rosita, Robiyatul Aniyah, Haris Munandar

Institution: Universitas Pamulang

Language: English

Topic: Franchising Strategies and Performance

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4406037569

FWCI:

Cites: 1

Cited by:

Related to: 10