The impact of perceived anthropomorphism of the conversational agent (CA) on social presence, flow, and users' behavioral intention
Year: 2024
Type: article
Study design: Observational Study
Source: Marketing Science & Inspirations
Authors: Zahra Belhamri, Imene Belboula
Language: English
Topic: AI in Service Interactions
Subfield: Artificial Intelligence
Field: Computer Science
Domain: Physical Sciences
Open Access status: closed
OpenAlex ID: W4406049151