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Pengaruh Digitalisasi terhadap Penjualan Pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di Kota Makassar

Year: 2024

Type: article

Abstract: Understanding the impact of digital technology on Micro, Small and Medium Enterprises (UMKM) in Makassar City is the aim of the research. The descriptive qualitative method used in this research is collecting data through observation, interviews and documentation. Research shows that this has a significant positive impact on the profits of UMKM in Makassar City from Digitalization. On the other hand, one of the factors that hinders UMKM actors in terms of the effectiveness of digitalization is the ability to utilize technological media as an indicator of digital economic performance.

Source: Jurnal Nuansa Publikasi Ilmu Manajemen dan Ekonomi Syariah

DOI: 10.61132/nuansa.v3i1.1474

Authors: Dedi Harianto, Ahmad Ahmad

Institution: State University of Makassar

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDGs: Decent work and economic growth, Industry, innovation and infrastructure

Open Access status: hybrid

OpenAlex ID: W4406106101

FWCI: 0.874

Cites: 7

Cited by: 1

Related to: 10