Year: 2024
Type: article
Abstract: The exponential growth of the Hindi Over-The-Top (OTT) platforms has fundamentally reshaped India’s entertainment industry by offering unprecedented accessibility and diversity in content consumption. Fueled by the digital revolution, these platforms have captured audiences across socioeconomic and geographical divides, introducing a paradigm shift from traditional broadcasting and cinema models to on-demand digital entertainment. [email protected] Furthermore, it examines opportunities for growth, particularly in terms of original content production, global expansion, and technological innovation. By highlighting case studies of notable productions, this study underscores the broader implications of Hindi OTT platforms for India's entertainment industry and cultural fabric.
Author: Geetam Shrivastava
Institution: Galgotias University
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4406124965