Year: 2024
Type: article
Abstract: This article aims to explore the innovative teaching mode of graphic advertising design courses to meet the teaching needs in the new media environment. By analyzing the importance of cultivating students' abilities, formulatingtraining plans and strategies, measures to address new media challenges, establishing teaching evaluation and feedback mechanisms, strengthening practice and training, innovating teaching methods and means, and clarifying teaching objectives and content, this article proposes a series of teaching models that can help enhance students' innovation and practical abilities. This model aims to cultivate students' innovative thinking, advertising design skills, and teamwork abilities to adapt to the rapidly changing advertising industry.
Source: 国际化教育科学与理论
Author: Chongyu Pan
Language: English
Subfield: Information Systems
Field: Computer Science
Domain: Physical Sciences
SDG: Quality education
Open Access status: hybrid
OpenAlex ID: W4406131386