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Uncertainty Avoidance, News Genres and Framing of Traditional Chinese Medicine: A Content Analysis of News from Seven Countries

Year: 2023

Type: article

Abstract: This study explores how news media in different countries, varying in Hofstede’s cultural dimension of uncertainty avoidance, frame traditional Chinese medicine (TCM). It also examines how news framing of TCM differs between the two main news genres: news reports and editorials. A comparative content analysis of 196 news pieces on TCM from seven countries was conducted. The results indicate that a country’s uncertainty avoidance index (UAI) influences the use of factual information and professional qualification frames. Additionally, news reports on TCM use more human interest and leadership frames than editorials, while editorials surprisingly use more factual information and curative effect frames than news reports.

Source: Journal of Transcultural Communication

DOI: 10.1515/jtc-2024-0004

Authors: Jiamei Tang, Xianwen Kuang, Rining Wei

Institutions: Guangdong University of Foreign Studies, Xi’an Jiaotong-Liverpool University

Language: English

Topic: Media Studies and Communication

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: hybrid

Estimated APC paid:

OpenAlex ID: W4406143370

FWCI: 1.423

Cites: 33

Cited by: 3

Related to: 10