Year: 2024
Type: article
Abstract: This article investigates kwaito music’s role in revitalising South African youth. Kwaito is more than a music genre; it is a cultural movement reflecting the experiences, aspirations, and challenges of youth in ekasi (South African townships). With the genre’s decline in popularity after 30 years of prosperity, it is crucial to explore, analyse, and document its positive and negative histories, particularly its legacy. The enlisted exploratory methodology involved content analysis of scholarly articles, books, and online data, including YouTube interviews and documentaries about kwaito. Data collection also included interviews with key South African music industry figures such as former record executives and musicians. While scholars examine kwaito from various disciplinary perspectives, key figures in the kwaito community feel their contributions are still under-represented. This highlights a gap between academic and journalistic accounts and the personal experiences of those deeply involved in the kwaito culture. This article concludes that kwaito significantly influences black youth by promoting self-expression, community cohesion, entrepreneurial enterprise, and introducing new role models. It emphasises kwaito‘s impact on South African culture and music, contributing substantially to the discourse of African musicology. Keywords: Kwaito, Kasi, South Africa, Cultural Phenomenon, Methodology, Music Scholarship, Socio-Political Context.
Authors: Madimabe G. Mapaya, Thulani G. Zulu
Institution: University of Venda
Language: English
Topic: Music History and Culture
Subfield: Music
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: gold
Estimated APC paid: $100
OpenAlex ID: W4406172819