The Application of Chinese-English Translation in Urban Language Landscapes: An Analysis of Cultural Adaptability and Functionality
Year: 2024
Type: article
Abstract: This study aims to explore the application of Chinese-English translation in urban language landscapes and analyze its performance in terms of cultural adaptability and functionality. Through field surveys and content analysis of language landscapes such as public signs, directional signs, and advertisements in multiple cities, this study reveals the current status and issues of Chinese-English translation in conveying information, reflecting cultural characteristics, and meeting functional needs. The research finds that despite efforts made by many cities in Chinese-English translation, there are still issues such as cultural misunderstandings, pragmatic failures, and functional inadequacies. To address these issues, this study proposes a series of improvement suggestions to improve the effectiveness of Chinese-English translation in urban language landscapes, promote effective cultural dissemination, and advance the internationalization process of cities.
Authors: Xiaoying Xue, Yumei Huang
Institution: Gansu Institute of Political Science and Law
Language: English
Subfield: Language and Linguistics
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4406216228