Year: 2025
Type: article
Study design: Observational Study
Abstract: This research examines how Indian users respond to new features in WhatsApp, particularly those that enhance communication and efficiency. By analyzing data from surveys of 250 participants, interviews with 25 individuals, and observing user interactions, this study highlights the advantages and challenges of using smart features. While 80% of users appreciated tools like smart replies, 74% raised concerns about privacy. The findings underline the importance of tailored features, strong data protection measures, and more control for users to adapt these tools successfully.
Author: Dr. Raghavesh
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4406216589