Can Organic Farming Contribute on Sustainable Women Entrepreneurship in Rural Tourism? an Nacional Park Evidence
Year: 2024
Type: article
Study design: Observational Study
Abstract: The research actually represents two very important topics: female entrepreneurship in rural areas and organic production, with the hypothesis (H) that organic production forms the base of sustainable female entrepreneurship. Phase one used the interview technique with women entrepreneurs from the area of the National Park Fruška Gora (Serbia). Phase II of the study constituted a survey of organic product consumers in order to determine the motivational and attitudinal factors underlying their consumption patterns. Results showed that women are very successful concerning rural tourism and entrepreneurship with the motive of producing organic products stands for good practice in how women in the villages can be empowered and become economically independent. On the other hand, the results on organic product consumers indicate that the biggest motivation and attitude groups’ factors regarding motives and attitudes of organic product consumers circl e around health, emotions, environmental concern, and trend. It can be concluded that organic production has great potential when it comes to rural tourism as a desirable, sustainable way of empowering women.
Authors: Aleksandra VUJKO, Radmila BOJOVIĆ, Independent researcher, Belgrade, Serbia, Dragan NEDELJKOVIĆ, Mirjana Delić JOVIĆ, Marijana Jovanović TODOROVIĆ
Language: English
Topic: Organic Food and Agriculture
Subfield: Plant Science
Domain: Life Sciences
Open Access status: gold
Estimated APC paid: $204
OpenAlex ID: W4406225342