Year: 2024
Type: article
Study design: Observational Study
Abstract: The senior population has steadily grown in importance within the tourism industry as the world’s population ages. Rural tourism has recently garnered significant attention as a new form of travel；however, research on senior travelers is still limited. This study aimed to investigate senior tourists’ intentions to return to rural tourism sites in Zhejiang Province, China. The findings indicated that while travel destination attractiveness and tourist-host interaction had no discernible effects on revisit intention, perceived value had a substantial impact.
Author: Li Xu
Institution: Zhejiang Zhoushan Tourism and Health College
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4406234340