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The Economic Impact of E-commerce on Msmes: Opportunities and Challenges in the Digital Era

Year: 2024

Type: article

Abstract: The development of e-commerce has provided significant opportunities for MSMEs, especially in expanding markets and reducing operational costs. However, the use of e-commerce among MSME players is still low due to barriers such as lack of digital infrastructure and technological literacy. This study examines the economic impact of e-commerce on MSME players, as well as the opportunities and challenges they face. While e-commerce has great potential, many MSMEs still struggle to optimize it. Therefore, the role of government and stakeholders in improving digital literacy and infrastructure is crucial to advancing MSMEs in the digital era.

Source: Journal of Finance Economics and Business

DOI: 10.59827/jfeb.v3i2.169

Authors: Nizar Alpian Pratama, M. Yusron Zahidi, Taufik Chaidir

Institution: University of Mataram

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: diamond

OpenAlex ID: W4406236985

FWCI: 1.748

Cites:

Cited by: 2

Related to: 10