Visual Amateur Trending Content: Author Factor
Year: 2024
Type: article
Abstract: The article is a media study, the focus of which is to identify the visual component of trends and trends on the Internet, which the mass audience relies on as the author of the media text. The focus is on fixing media ads that were in demand by users at the beginning of 2024, including their thematic and design content. The authors’ attention is focused on clips as a format for visual “packaging” of media text. The focus of attention is on amateur clips, the authors of which have no education in the media sphere and act mainly intuitively, achieving popularity with the audience. Using the method of included observation, expert survey and content analysis, it was revealed that in order to create a visually trending video, the user needs to have a minimum level of media and information literacy and apply creative solutions. A viral clip becomes subject to the following conditions: the presence of a popular phrase / track in it that corresponds to the meaning of the message, the use of visual, currently popular special effects when gluing videos. From the point of view of the thematic content of the clips, parodies, recommendations or those whose authors focused on the information guide (calendar holidays, releases of new films or any event events) are popular. You can get high quantitative indicators for your video (“media success”) even if you take into account some one trending detail, as well as choose the appropriate visual content. At the same time, the same trend (“Slavic girl”) in different countries can be broadcast in different ways, this is influenced bythe level of development of the blogosphere and ethnic characteristics. The results obtained are of interest to the academic and media communities, and are applicable in the activities of PR specialists, content managers and other creators of media products.
Source: Челябинский гуманитарий
Authors: E.A. MARIEVA, T.L. KAMINSKAYA
Institution: Yaroslav-the-Wise Novgorod State University
Language: English
Subfield: Computer Networks and Communications
Field: Computer Science
Domain: Physical Sciences
Open Access status: diamond
OpenAlex ID: W4406278420