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The Effectiveness of Digital Entrepreneurship Ecosystem Toward Enriching Income Generation: The Moderating Role of Entrepreneurial Intention

Year: 2025

Type: article

Abstract: This study attempts to examine the functionality of the digital entrepreneurship ecosystem for low-income household Bottom 40 (B40) students toward enriching income generation and entrepreneurial intention as the moderating role in the relationship. This research applied the quantitative method using an online questionnaire. A total of 500 data were gathered from 5 Universities in Malaysia, followed by Partial Least Squares-Structural Equation Modelling (PLS-SEM) analysis to examine the hypotheses suggested in the research. The results implied that the effectiveness of the digital entrepreneurship ecosystem has a positive effect on the enrichment of income generation among B40 students in a higher education institution. It was also shown from the moderating effect analysis that entrepreneurial intention has an important function as a moderator to strengthen the relationship. The research may assist B40 students in a higher education institution for income generation through digital entrepreneurship.

Source: SAGE Open

DOI: 10.1177/21582440241305361

Authors: Sabrinah Adam, Nursyazwani Mohd Fuzi, Mohamad Rohieszan Ramdan, Albert Feisal Muhd Feisal Ismail

Institutions: University of Technology Malaysia, Sultan Idris Education University, Universiti Teknikal Malaysia Melaka

Language: English

Topic: Entrepreneurship Studies and Influences

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Decent work and economic growth, No poverty, Quality education, Reduced inequalities

Open Access status: gold

Estimated APC paid: $1,600