Year: 2024
Type: article
Abstract: It is one of the fundamental theories. in this discipline. According to this paradigm, interventions should focus on improving perceived susceptibility and severity while removing barriers to change. It also emphasizes the importance of perceived threats and benefits in influencing health behaviors. The Theory of Planned Behavior (TPB), which adds the idea of perceived behavioral control to the earlier Theory of Reasoned Action, is another important theory. According to TPB, behavioral intentions are a reliable indicator of current behavior, as they are determined by attitudes toward the activity, subjective norms, and perceived control. This theory suggests that effective interventions should focus on both personal and environmental elements, emphasizing the role of external constraints and human control in determining health behavior. Social Cognitive Theory (SCT) presents the idea of self-efficacy, or the belief that an action can be performed successfully. Increasing self-efficacy can increase people's motivation to adopt and maintain healthy behaviors, according to SCT, which places strong emphasis on the roles that imitation, reinforcement, and observational learning play in behavior change.
Author: Muhammad Akram
Institution: Government College University, Faisalabad
Language: English
Subfield: Applied Psychology
Field: Psychology
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4406291734