Work

Pengaruh Konotasi Negatif Akronim Aplikasi Pemerintah dan Implikasinya terhadap Persepsi Publik: Studi Kasus 11 Aplikasi Pemerintah Indonesia

Year: 2024

Type: article

Abstract: This study aims to investigate the impact of negative connotations in acronyms used by 11 Indonesian government applications. The research focuses on understanding public perception of these acronyms, especially those with vulgar and sexist connotations. The methodology includes a combination of observation and survey methods. Primary data were collected by recording acronyms from official government websites, while secondary data were obtained through a questionnaire survey with 60 respondents (38 females and 22 males). The results show that 52.4% of respondents are aware of these acronyms, and over 90% perceive them as vulgar. Moreover, more than half of the respondents find these acronyms inappropriate for public services, with 52.4% associating them with gender-specific sexual connotations. The study highlights the need for a more culturally sensitive approach in branding public services to avoid alienating the public.

Source: Kajian Linguistik dan Sastra

DOI: 10.23917/kls.v9i2.6445

Authors: Nur Lailatul Aqromi, Siti Khodijah, Nina Hayuningtyas

Institutions: Institut Teknologi dan Bisnis Asia Malang, Universitas Islam Negeri Kiai Haji Achmad Siddiq Jember

Language: English

Topic: E-Government and Public Services

Subfield: Political Science and International Relations

Field: Social Sciences

Domain: Social Sciences

SDG: Peace, justice, and strong institutions

Open Access status: diamond

OpenAlex ID: W4406297362

FWCI:

Cites: 12

Cited by:

Related to: 10