Work

Comparison of Speaker Credibility and Persuasion Effectiveness between Human and AI Human Speakers: Focusing on the Serial Multiple Mediation Effects of Psychological Distance and Psychological Reactance, and the Moderating Role of Audience’s Existing Belief Congruence

Year: 2024
Type: article
Author: Heeseung Yu
Language: English
Open Access status: closed
OpenAlex ID: W4406319884
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