Comparison of Speaker Credibility and Persuasion Effectiveness between Human and AI Human Speakers: Focusing on the Serial Multiple Mediation Effects of Psychological Distance and Psychological Reactance, and the Moderating Role of Audience’s Existing Belief Congruence
Year: 2024
Type: article
Author: Heeseung Yu
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4406319884
