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Estudo Exploratório Das Capacidades Para Inovação Frugal Na Indústria Brasileira De Televisão

Year: 2024

Type: article

Abstract: The study aimed to identify whether Brazilian television companies have the organizational capabilities to implement Frugal Innovation in the development of digital technologies. The research methodology was mixed: qualitative, through content analysis of transcripts extracted from the interviews; and quantitative, through the use of a validated instrument to measure Frugal Innovation. Technology results from the pilot identified a significant cost reduction after replacing content transport, or the high-cost bus or van equipment for each vehicle, with backpack transport equipment. capable of transmitting audio and video over the Internet, using a 4G mobile data network.

Source: Comunicação & Inovação

DOI: 10.13037/ci.vol25.e20249747

Authors: Alex Maia Viana, Rosinei Batista Ribeiro, Eliane Antonio Simões, Napoleão Verardi Galegale, Érik Leonel Luciano

Institution: Centro Paula Souza

Language: Portuguese

Topic: Innovation and Socioeconomic Development

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: diamond

OpenAlex ID: W4406329856

FWCI:

Cites: 21

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Related to: 10