Year: 2024
Type: article
Abstract: The article deals with the direct conductors and direct perceptions of mass communication, the response of the message, and the decoder to improvisational information. As well emphasis is placed on presenting the pros and cons of direct signals. There are discussed the differences and effectiveness of the effects on public opinions, compared to pre-prepared audiovisual material and direct informativecognitive-entertaining media products in the study. Key Words: Direct perception, Information, Emergencies, Sports broadcasts, Jokes, Concerts, Improvisational Conductor.
Source: Vectors of Social Sciences
Author: Giorgi Aptsiauri
Institution: Grigol Robakidze University
Language: English
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4406334308
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