Year: 2024
Type: article
Abstract: This template explains and demonstrates the status quo of the Olympic Games and the management and operation model of the Olympics. The purpose is to study how to improve the management efficiency and operational skills of the Olympics. Event marketing is no longer limited to the field of sports itself, but radiates to a number of industries and fields, forming a cross-border, multi-dimensional marketing ecology. This model is called commercial operation. With the rise of the national fitness craze, the Olympics can increase the publicity for young people. At the same time, with the development of science and technology, the management of sports events can also use more high-tech products to improve the efficiency. The Olympics can also use brand and star power to improve economic efficiency, and should pay more attention to the use of environmentally friendly materials. After the competition, the utilization rate of the Olympic venues and facilities should also be improved to ensure the operation of the venues.
DOI: 10.54097/qkjnqh55
Author: Zhentong Liu
Institution: Jiangsu University
Language: English
Topic: Sport and Mega-Event Impacts
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4406360950