The relationship that exists between market analysis and sales management carried out by microentrepreneurs in Santa Cruz de Juventino Rosas, Gto
Year: 2024
Type: article
Abstract: This article is the result of a research study aimed at identifying the relationship between market analysis and sales management among micro-entrepreneurs in Santa Cruz de Juventino Rosas, Guanajuato. This was done through a statistical correlation, using Pearson's correlation coefficient with data from a sample of 593 micro and small enterprises, applying the quantitative research method, transversal exploratory, in which the relationship between market analysis and sales management of the micro-entrepreneurs was analyzed. The following hypotheses were defined: H0: there is no relationship between market analysis and sales management of the microentrepreneurs in Santa Cruz de Juventino Rosas, Gto., and H1: there is a relationship between market analysis and sales management of the micro-entrepreneurs in Santa Cruz de Juventino Rosas, Gto. With a Spearman's Rho of 0.314 and a significantly small p-value, the correlation between both variables was confirmed, validating hypothesis H1. It is concluded, therefore, that there is indeed a relationship between market analysis and sales management.
Source: Journal Economic Systems
Language: English
Subfield: Accounting
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4406367403