A Study on the Success Factors of K-pop Idol Remakes in Media Content - Focusing on the Service Marketing Mix 7Ps Strategy -
Year: 2024
Type: article
Authors: Ye-Bin Lee, Kyung-Hoon Han
Language: English
Subfield: Cultural Studies
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4406406676