Year: 2023
Type: article
Abstract: The financial sector saw the rise of its transformation with the influx of various technology adoption innovations, including artificial intelligence. This research discusses how AI is being used in the banking industry to increase customer satisfaction through operational efficiency and the possibilities of financial services. With the deployment of some AI strategically, banks can make better decisions, screen for fraud, and provide a personalized or tailor-made service to their customers. While the integration of AI has its flaws, as a discipline, AI ethics is concerned with the ethics and responsibility involved with said integration and how these issues can be solved in ethical and responsible ways so AI can be implemented in such a manner. In this paper, we review the opportunities and challenges of AI in finance and outline insights financial institutions can leverage in their digital transformation journey.
Author: Vinay Kumar Kasula
Institution: University of the Cumberlands
Language: English
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4406454097