Work

Effects of personality, motives, and socioeconomics on hard cider consumption

Year: 2024

Type: article

Abstract: We used a survey to investigate the effects of personality, motives, and socioeconomics for drinking hard cider among 3,373 Norwegian respondents in 2023. Wine interest, cultural interest, having a high score on conspicuous attitude, or being female increased the predicted consumption frequencies of hard cider. Scoring high on the taste index, being a conscientious respondent, being older, higher educated, or believing religion is important reduced the predicted frequencies. The estimated effects were compared with the corresponding effects for red, white, and sparkling wines. Cultural interest and wine interest are the main motives for hard cider and all categories of wine.

Source: Journal of Wine Economics

DOI: 10.1017/jwe.2024.28

Authors: Geir W. Gustavsen, Kyrre Rickertsen

Institutions: Norwegian Institute of Bioeconomy Research, Norwegian University of Life Sciences

Language: English

Topic: Wine Industry and Tourism

Subfield: Tourism, Leisure and Hospitality Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

Estimated APC paid: $3,450

Funder: Norges Forskningsråd