Work

Choloflix: new consumer market on VOD platforms for Ecuadorian cinema

Year: 2024

Type: article

Abstract: Choloflix has modernized and promoted the film industry in Ecuador. Since its appearance in 2020 during the mandatory confinement in the country due to the Covid-19 virus, it has been presented as an entertainment industry focused on the exhibition of purely Ecuadorian audiovisual content, managing to enter the Netflix consumer market and creating a new consumption square. This article proposes a comparative analysis of consumption between the VOD platforms Netflix and Choloflix, through instruments that allow to qualify and quantify consumption trends

Source: Data & Metadata

DOI: 10.56294/dm2024.212

Authors: Franklin Eduardo Falconí Suarez, Dayanna Yulissa Gallardo Espín

Institution: Universidad Técnica de Cotopaxi

Language: English

Topic: Legal Systems and Institutions

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4406495674

FWCI:

Cites: 8

Cited by:

Related to: 10